GoWithMi创始人李东:一个中国小团队如何挑战全球巨无霸 ,打造无国界的中立基础设施(中英对照版)

总编时刻·热度: 17742

(Li Dong, founder of GoWithMi: How does a small Chinese team challenge global Big Macs to build a borderless, neutral infrastructure?)


(According to cryptorank.io, in all current IEO projects, GoWithMi (GMAT), a startup project of Gate.io, has a return on investment of 9.23x reaching up to 11.88x second to BTT.)


(Why GoWithMi attracts the attention of investors,what are the pain points and opportunities in the map industry and how the map industry will get benefited from blockchain innovation in the O2O field. GoWithMi Founder Oliver Li did a brilliant explanation on this topics.)

(Picture Translation

聆听来自产业一线的声音 Listen to the words from the industry leaders

火星总编时刻 Mars Editor-in-Chief

突围 Breakthrough

地信区块链GoWithMi Geotechnical Block Chain GoWithMi

如何挑战谷歌地图 How to Challenge Google Maps

猛小蛇 snake

合伙人&副总编辑 Partner & Editor-in-Chief


李东 Oliver li

创始人&CEO Founder & CEO

GoWithMi GoWithMi

扫码下载火星财经APP Download Mars Finance APP )


(The following is a record of the dialogue:)


(Snake: On June 21, according to the statistics of the organization cryptorank.io, the current return rate of GoWithMi (GMAT) of the Startup project on Gate.io is 9.23. Which is second to BTT. The GMAT token performed very well because it was recognized by the investors. May I ask Mr. Li, what do you think is the core reason why investors are very interested on GoWithMi?)


(Oliver Li: I personally think that in the blockchain industry, the map-based business is closer to users than the public-chain pure technical projects and it is easier to understand. The average user participation threshold is lower, and it is relatively easier to get attention. Especially in emerging markets in Southeast Asia, almost only google map dominates the industry and the market needs another choice so it is natural to be popular with local investors, such as in Vietnam.)


(Secondly, our data acquisition products have been released and operated for more than a year, and have gained millions of users in Indonesia. Map data in Greater Jakarta has far exceeded Google, winning a large number of local unicorn-level customers, proving the feasibility of Token-driven crowdsourcing maps, and has begun to replicate rapidly to other markets in Southeast Asia. So we are not just conceptual, but mature products and the business model has been basically validated. I think this is the core reason why GoWithMi has attracted the attention and recognition of investors. Especially in the future, the high-precision map of automatic driving needs real-time updating. Crowdsourcing is almost the only solution and block chains provide the underlying support capability.)


(Meng Xiaosnake: GoWithMi has a good reputation in the local information industry, but for users who don't use GoWithMi, it is still relatively unfamiliar. Can you explain to us the content of GoWithMi in general detail? Specifically, what is the core business of GoWithMi? How does the business model achieve revenue? And how will you establish user rights?)

李东:GoWithMi只是对于中国用户来说相对陌生,其实我们在海外的知名度很高,尤其是在东南亚市场。GoWithMi是全新的分布式地图平台,相当于是去中心化的Google Map+Decentraland数字地权,主要由三部分组成:第一,GoWithMi是由Token驱动的众包地图,激励全球用户共建实时、高精、全数字孪生实景地图数据,而成本只有传统模式的1/10以内;第二,基于我们的众包地图数据,建立的去中心化地图服务平台,不占用数据无中心端作恶,成为真正中立的基础设施,与全球巨头形成差异化竞争优势;第三,GoWithMi建立与真实空间完全对应的数字地权(GoZone),可投资可经营可获得真实性收入,如O2O、广告等,我称之为“真实版大富翁”。主要的商业模式:既有面向传统的汽车前装、车联网、地图API、地理商业智能等,也有面向未来的分布式商业生态分成,比如去中心化的美团、滴滴等,还是很丰富的。

(Li Dong: GoWithMi is relatively unfamiliar to Chinese users. In fact, we are well known overseas, especially in the Southeast Asian market. GoWithMi is a new distributed map platform, which is equivalent to the decentralized Google Map + Decentraland digital land ownership. It consists of three parts. Firstly, GoWithMi is a crowdsourcing map driven by Token, which encourages global users to build real-time, high-precision, all-digital twin real-time map data at a cost of only one-half of the traditional model. Secondly, based on our crowdsourcing map data, the de-centralized map service platform, which does not occupy the data and does evil without the central end, becomes a truly neutral infrastructure and forms a competitive advantage with the global giants; thirdly, GoWithMi establishes a digital land right (GoZone), which corresponds to the real space completely. Investment can be managed to obtain real income, such as O2 O, advertising and so on, I call it "real version of the millionaire". The main business models are: traditional car front-loading, car networking, map API, geo-business intelligence, etc., and future-oriented distributed business ecosystem partitioning, such as de-centralized beauty troupes, droplets, etc., which are still very rich.)

猛小蛇:而GoWithMi 是一个国际性项目,目前中美贸易摩擦下,国际项目的运营有一定压力,但是同样的,在“一带一路”的支持下,以及人工智能和无人驾驶等科技大爆发的背景下,国际性项目又充满了无限的契机。希望李总可以分享一下,作为一个国际性的项目,GoWithMi在发展过程中遇到过哪些困难?又有哪些要抓住机会的发展计划?

(The Fierce Snake: GoWithMi is an international project. Under the current trade friction between China and the United States, there are certain pressures on the operation of international projects but at the same time policy supports the "Belt and Road", as well as technology such as artificial intelligence and driver-less driving. In the context of the outbreak, international projects are full of unlimited opportunities. I hope that Mr. Li can share us some words, as an international project. What difficulties did GoWithMi encounter in the development process? What are the development plans to seize opportunities?)

李东:地图行业的国际化挑战其实早在中美贸易摩擦前很多年就存在了,地图行业在很多国家都属于重度管制的行业,对我们中国企业制约就更多了,我们中国地信产业高达6800亿元产值,但是几乎就没有来自海外的收益。而我国在海外地图行业的并购尝试几乎都是铩羽而归。全球地图市场没有中国人的声音,让人扼腕叹息。不过大多数情况大家认为问题不大,直接用巨头提供的基础服务就可以了,但刚刚发生的google禁止华为在全球使用google map的事件提醒了大家,像地图这样的基础设施授人以柄后果是多么的严重。其实也不仅仅是中国,对任何国家来说,能够存在一个完全中立的地图基础设施是多么的重要,至少在google之外应该存在另一个选择。

(Li Dong: The internationalization challenge of the map industry has existed for many years before the China-US trade friction. The map industry is a heavily regulated industry in many countries and there are more restrictions on our Chinese enterprises. It has a production value of 680 billion RMB but there is almost no income from overseas. However, China's M&A attempts in the overseas map industry are almost all. There is no Chinese voice in the global map market, which makes people sigh. However, in most cases, people think that the problem is not big,they just use the basic services provided by the giants but the ban on Huawei's use of google maps around the world reminds everyone that the infrastructure like maps gives people the consequences. How serious it is. In fact, it is not just China. It is important for any country to have a completely neutral map infrastructure. At least there should be another option besides google.)

猛小蛇:现在 google map 是一枝独秀?

(Snake: Now, it seems Google map dominates the market alone?)

李东:在海外是的,在中国至少还有高德、百度两家选择。在海外从事地图行业,必须首先尊重当地的法律及风俗,我们在当地会选择重量级的合作伙伴为我们提供支撑,比如在印尼,我们当地的JV partner就是印尼最大的IT上市公司Kresna集团,他们为我们提供各种资质保障。

(Li Dong: Overseas, yes. In China, there are at least two options for Baidu map and AMAP (Gaode). To engage in map industry overseas, we must first respect the local laws and customs. We will choose important partners to support us. For example, in Indonesia, our local JV partner is Kresna Group, Indonesia's largest IT listed company. They provide us with various qualifications.)

另外,地图产品和工具、游戏等相比需要大量的本地化工作,这里面涉及很多对当地文化、宗教信仰等,团队的国际化本地化极其关键,我们选择新加坡作为运营主体,就是因为新加坡兼具了华人、马来人、甚至印度人在内的多文化交融,有利于我们在东南亚的整体布局,在东南亚最大市场印尼我们是直接有一支数十人的本地团队,只有在底层基因上贴近当地文化,才可能获得成功。用稍微重一点的方式Win back市场,因为我们的竞争对手全球巨头实际上都是轻公司,根本没有本地运营。中国的“一带一路”国家政策确实也带来了政策性利好,一带一路是基础设施投资拉动。我们的本质也是在做信息基础设施,能够借力国家政策利好。


(In addition, map products require a lot of localization work compared with tools, games, etc. This involves a lot of local culture, religious beliefs, etc., and the internationalization of the team is extremely critical. We choose Singapore as the main body of operations, because Singapore Multi-cultural blending with Chinese, Malays and even Indians is conducive to our overall layout in Southeast Asia. In Indonesia, the largest market in Southeast Asia, we have a local team of dozens of people directly, only close to the underlying genes. Local culture can only be successful. Win back the market in a slightly heavier way, because our competitors, the global giants, are actually light companies and there is no local operation at all. China's "One Belt, One Road" national policy has indeed brought about policy benefits and the Belt and Road Initiative is driven by infrastructure investment. Our essence is also to be an information infrastructure that can leverage the national policy.)

(In addition, it is an opportunity for high-precision maps. The autopilot market is faster than we think. In fact, the L3 map has entered the procurement period. Automated driving must rely on high-precision maps, while high-precision maps require extremely high real-time maps. Only by relying on the collaborative participation of global users can the crowdsourcing model be feasible, and the blockchain is the perfect solution.)


(Meng Xiaosnake: The centralized map application is well accustomed to many users and the centralized map application product design is more refined. There are Baidu Gaode in China and Google Maps in the world. Li believes these traditions. What are the problems with the Internet project that have not been resolved?)


首先,规模效应。地图必须有规模效应,必须覆盖足够大的区域,比如百度高德是全国覆盖,google是全球覆盖,在覆盖完后还需要持续维护和更新自己的数据。而这需要大量的人员和金钱成本,这就是为什么地图在中国只有BAT,在国外只有google 微软等玩的起。但是现在手机已经远可以满足标准的地图的数据采集需求,我们只需要把人员组织起来,把利益分配清楚,就可以达到相同覆盖度,相同的规模效应,我们认为通证驱动的去中心众包,才是地图生产的终极形态,这样可以让地图生产的成本仅仅是作为现有的 2%~10%。 试想下,你出门顺手更新下门口新开超市的店名,和一个公司跨市、跨省甚至是跨国,派一个人过来更新这个店名的成本区别。

(Li Dong: The essence of GoWithMi is to break the monopoly of the so-called O2O or sharing economy on the existing maps and truly benefit the people. From the existing centralized maps, in terms of shortcomings, there are probably several aspects as follows:

First, the scale effect. Maps must have economies of scale and must cover large enough areas. For example, Baidu Gold is a national coverage, Google is a global coverage and it needs to maintain and update its data after the coverage. And this requires a lot of personnel and money costs, which is why the map only has BAT in China and only google Microsoft and other players play abroad. But now mobile phones are far enough to meet the data collection needs of standard maps. We only need to organize the people and distribute the benefits clearly, we can achieve the same coverage, the same scale effect, we believe that the way of pass-through crowd-sourcing is the ultimate form of map production, so that the cost of map production is only 2%~10% of the existing. Imagine, you go out and update the name of the newly opened supermarket at the door and a company cross-city, inter-provincial and even cross-border, send a person to update the cost difference of this store name.)


当我们通过上面的“极致众包”回答了地图的规模效应后,那么我们通过“共利经济”回答地图上应用的规模效应,每个打车司机的对分布式滴滴的贡献,每一个店主对分布式美团的贡献,都会被公平公正的记录,获得生态贡献凭证,也就是GMAT或者业务专属代币,并以此为依据换取生态回报。 去中心的平台,保证现在和未来永远不会出现滴滴、美团上已经发生的,隐瞒信息,任性提价等中心端弊端。


(In addition, fair and beneficial. Based on the application of the map, such as Meituan, Didi, Uber, etc., if we are clearly interpreted, the car is yours, the restaurant is his, the demand is the customer these companies do not seem to have any information or even consumers demand side. They only need to charge 10~22% of the fees for matching the supply and demand. Why do they dare to charge such a fee? It is still scale, whether it is based on the map or based on the control of the vehicle and the demand because the scale allows consumers to have no choice and so that the challenger would retreat.

When we answered the scale effect of the map through the above "extreme crowd-sourcing", then we answered the scale effect of the application on the map through the "common economy" and each taxi driver's contribution to the distributed map to every shop owner. The contribution to the distributed big group will be recorded fairly and impartially and the eco-contribution certificate, that is, the GMAT or the business-specific token, will be obtained and the ecological return will be exchanged based on this. Going to the center of the platform, to ensure that there will never be a drop in the current and future like what is happening on the US group; concealing information, arbitrary price increases and other central side drawbacks.

To sum it up, we have the same basic user experience as traditional map products and we can also share the benefits of no central authority for the data collection.)


(The Fierce Snake: Digital land rights is a concept that is only possible after the development of blockchain technology is relatively mature. What is the specific connotation of this concept? What kind of products did GoWithMi develop for digital rights? We would appreciate Mr. Li if you emphasize it for everyone.)





(Li Dong: The map is the digital economic land and the digital land rights are the basis for the division of the rights of the map.

We can simply analogize: in reality, whether it is agriculture, industry or service industry, we need to attach a specific land. Otherwise, we cannot plant land, we cannot build factories, we cannot open restaurant and the ownership of land is owned by the land basis. Similarly, in the virtual world, as long as there is a little connection with reality, maps are needed, because only maps can digitize the spatial position of people and objects in reality and can be combined with background services while digital land rights represent a certain map. Attribution, whether the travel service or the sharing economy in the future, as long as the data and services of this map are used it should be distributed to the owner.

Similarly, in the virtual world, as long as there is a little connection with reality, maps are needed because only maps can digitize the spatial position of people and objects in reality and can be combined with background services, while digital land rights represent a certain map. Attribution, whether the travel service or the sharing economy in the future, as long as the data and services of this map are used, it should be distributed to the owner.

GoWIthMi's digital land rights product is called GoZone. On the surface, GoZone is like a "land" that divides the map into pieces according to the reality. Like the Monopoly game, people can buy and operate and in essence, it is a map. Ownership governance of "digital land". How to elegantly manage the ownership of digital land, there will be no "public land effect" of "the public land is destroyed not its own, not distressed", nor will it be primaries "the silly son of the landlord's family. The land monopoly that can be obtained without any work is the core of GoZone's design.)

猛小蛇: GoZone什么时候上线?

(The Fierce Snake: When does GoZone going to launch?)


(Oliver Li: Please allow me to not be to specific on this one but GoZone will be online in the near future. We will leave the surprise until then. We expect that the emergence of GoZone will be a great attempt in digital economics, a milestone, we hope in the digital economy. In the midst of maintaining the enthusiasm of the participants in the digital economy.)

猛小蛇: 地图在o2o领域一直是一个重要的市场,你认为地图在O2O的痛点是什么?GoWithMi又准备如何开拓O2O的市场阵地?

(The Fierce Snake: The map has always been an important market in the o2o field. What do you think is the pain point of the map in O2O? How is GoWithMi going to expand their market position on O2O?)

李东:这个行业问题,我觉得地图从业者最大的痛点是——空守顶级用户流量,而无法把他们变成GMV,也就是总商品价值量(Gross Merchandise Volume)。

从宏观视角看,过去的20年的互联网发展证明,顶级流量服务就那么几种:IM、电商、资讯和地图,他们可以通过满足用户需求获得大量用户。这几年我认为互联网的发展趋势,已经从“以获得更多用户为目的的服务创新”变成了“以获得更多GMV的为目的流量变现模式的创新”,拼多多本质上就是IM这样顶级流量配上一个电商模式的创新, 趣头条本质上就是资讯这个顶级流量配上一个广告模式的创新,那么GoWithMi要做的事情就是地图这样一个顶级流量配合o2o模式的创新。

我们需要重新设计的O2O模式,拓展新的商家。 那我们就不得不回答“地推”的问题,中国早期的O2O就是靠地推这样看起来很不互联网的手段,靠人去把商家的信息从线下带到线上,从而和服务对接, 形成美团这样的“服务电商”。而高德地图在商业上到现在都没有成功的核心原因是他们没有像美团那样强大的地推能力,离钱远。


(Oliver Li: This industry's problem, I think the biggest pain point for map practitioners is that they can't turn them into GMV, that is, Gross Merchandise Volume.

From a macro perspective, the development of the Internet in the past 20 years proves that there are several top-level traffic services: IM, e-commerce, information and maps, they can get a large number of users by meeting user needs. In the past few years, I believe that the development trend of the Internet has changed from "service innovation for the purpose of obtaining more users" to "innovation of the traffic realization model for the purpose of obtaining more GMV". Top-level traffic is paired with an e-commerce model of innovation. The fun headline is essentially the innovation of information-based top-level traffic coupled with an advertising model. So what GoWithMi has to do is map top-level traffic with the o2o model innovation.

We need to redesign the O2O model to expand new businesses. Then we have to answer the question of "ground push". In the early days of China, O2O relied on the ground to push such a way that it didn't look like the Internet. It relied on people to bring the information of the merchants from offline to online, thus connecting with the service. Formed a "service e-commerce" such as the US Mission. The core reason why Gaode maps have not been successful in business until now is that they are not as powerful as the US group, and they are short regarding financial capacity.

The solution of GoWithMi is very simple. It is said that an individual can convince the merchant to solve the problem of "trust" and the blockchain can solve the problem of trust naturally. Our promise can not be tampered by the way of going to the center. The implementation, we will be more difficult to convince the merchants and organize the business. To emphasize that we are not doing O2O but providing support for the distributed O2O ecosystem. We currently have partners trying to do distributed O2O based on our maps and it looks good now.)


(The fierce snake: There is a view that the blockchain application isn't capable of handling hundreds of millions of users of the project but also the view that the emergence of hundreds of millions of applications, can reach the era of blockchain 3.0. Can GoWithMi be able to handle hundreds of millions of users? What is the strategic plan for GoWithMi to expand the user community in the future?)


而对于扩大用户群体的战略规划,从业务深度上,我们持续优化GoWithMi的两个“增长飞轮”:第一、通过token驱动“极致众包”:让用户贡献数据=》数据带来更好的地图服务=》地图服务带来更多用户=》更多的用户共贡献更多的数据。第二、通过token驱动“共利经济” 商家提供让利=》用户获得实惠=》实惠带来更多用户=》更多用用户吸引跟多商家=》更多商家提供更多的让利。

(Oliver Li: GoWithMi will have to host hundreds of millions of users in the future. For example, Gaode will serve more than 100 million users every day and google will be more. In order to be able to handle such a user scale, GoWithMi designed a map backbone such as Gaia according to the characteristics of the map service. One of its core functions is "all things mining" and the provider of your map service is not hundreds of kilometers from far you. Kilometers, even thousands of kilometers of server clusters in the IDC room and maybe the person's phone next to you is a map provider participating through mining. Mobilize all the devices that can provide map services to maximize GoWithMi's map service support.

For the strategic planning of expanding the user community, from the depth of business, we continue to optimize GoWithMi's two "growth flywheels": First, through the token to drive "extreme crowdsourcing": let users contribute data = "data brings better Map service = "Map service brings more users =" More users contribute more data. Second, through the token to drive the "common economy" merchants to provide profit = "users get benefits =" benefits bring more users = "more users with more customers with more businesses =" more businesses to provide more profit.)


(As shown in the figure below:)

(Picture Translation

区块链驱动双增长飞轮 Block Chain Driven Double Growth Flywheel

极致众包 Extreme crowdsourcing

更好的地图服务 Better Map Service

更多的地图数据 More map data

地图挖矿 Map mining

更多用户 More users

共利经济 Shared Benefit Economy

更优惠的打折返利 More favorable discount rebate

更多商家 More Businessmen

消费挖矿 Consumption mining

获客挖矿 Gathering Passengers and Mining)


(In terms of business scope, we have begun to expand in Southeast Asia and we invite national partners in addition to Indonesia to actively participate in blockchain markets such as Vietnam.)


(The Fierce Snake: What are GoWithMi's plans about opening a new market in the near future? What are key tasks that have been ac? What are the conditions for partner selection?)




(Oliver Li: We are going to open Vietnam, Singapore and Hong Kong in two to three months. This year, we will complete the full coverage of the major economies in Southeast Asia, including the Philippines, Thailand and other markets. At present, the mapping of cold-start map data has been completed, and the local community in Vietnam has been built to serve as the cold-start user group of map crowdsourcing business. The choice of local partners can be divided into two categories: first, currency circle partners, with rich experience in local communities, KOL, exchanges and so on, to become our national nodes, which is conducive to the rapid start-up of our business through currency circle users; second, traditional industry partners, including local map-mapping resource enterprises, automobile industry suppliers, and O2 O. Unicorn enterprises, government resources, etc.

Finally, I would like to express my personal opinion. We are practical team. We have a white paper with products, users and basic business models. We believe that this is the attitude of investors. Although technical, commercial, and logical verification are successful it is impossible to say that GoWithMi can be made. It must be successful, and there will be uncertainty in the future. But what is certain is that as long as every coinholder and more and more coinholders join the construction of GoWithMi's distributed map ecology, we believe that the coin holder can do it.

Please pay more attention to us and see how a small Chinese team can challenge the global giant to build a borderless and neutral infrastructure.)

关键字:  GoWithMiO2O李东